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Baked Goods Can Lead to Sweet Success

Although limited-service restaurant operators usually offer at least one sweet baked item on their menus, these goodies are not always featured prominently. Even at some bakery-cafés, they can be found near the bottom of the menu.

Nonetheless, these items—cookies, cakes, pies, breakfast pastries, and the like—don’t need to be an afterthought. Being creative with them, including their size and ingredients, can entice consumers who are seeking to be a bit more indulgent with meals and snacks.

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