If it looks like a Duck Donut, swims like a Duck Donut and quacks like a Duck Donut, then it probably is a Duck Donut.
After months of anticipation, Duck Donuts has finally opened on Ramsey Street in the fast-growing retail sector of north Fayetteville.
Doors opened Monday at the city’s second Duck Donuts location, on the corner of Ramsey Street and Stacy Weaver Drive, across from Methodist University.
With the opening, 56-year-old Fayetteville businessman Eric Nelson has built three Duck Donuts in less than two years. He also owns and operates franchises on Skibo Road and in Southern Pines.
“Business has been good,” he said of the new store at 5155 Ramsey St. “We opened with a soft opening. No advertising. I’m very happy with the opening.”
Nelson said plans call for a grand opening to be held over one of the next couple of weekends.
The Ramsey Street store, like the one on Skibo Road, is 1,600 square feet. Roughly 40 full- and part-time workers are employed.
But the latest site features a new design that Nelson said makes “a dramatic difference.” The interior has a more open ceiling and a different-colored theme than the Skibo location.
“It’s much more beach-y,” he said. “It’s really a much more inviting atmosphere.”
Along with that, the doughnut-topping line — where the pastries are made to order — faces the customers. Patrons can stand and watch the workers making the donuts, similar to the food lines at a Subway or Chipotle Mexican Grill. That’s a contrast from the setup in the Skibo store, where employees create the finished donuts with their backs to the clientele.
Initially, the Ramsey Street store was expected to open by July 23. But Nelson said he had some problems with contractors who were not showing up on the job. He had scheduled it to be an eight- to 10-week project, but instead the store took 12 weeks to be completed.
Looking ahead, Nelson said he’s eyeing potential locations in Hope Mills, Lumberton and Sanford.
“I’ll have to wait and see how the second location in Fayetteville impacts the first location in Fayetteville,” he said. “It’s possible to build one in Hope Mills if I found a great location. That would probably be the extent of it in Fayetteville and Cumberland County.”