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Duck Donuts® Makes Life Sweeter with Launch of Duck Donuts Rewards App

Powered by LevelUp, Guests Can Now Have Their Donuts and Earn Rewards, Too

Duck Donuts is making life a little sweeter with the official launch of Duck Donuts Rewards, a mobile point-based loyalty program powered by LevelUp. Available to download on the Apple Store and Google Play, the app is designed to work seamlessly with Duck Donuts’s existing point-of-sale technology.

As a Duck Donuts Rewards member, guests can order ahead in the app and Skip the Line® or scan the app in-store to pay. Consumers will earn five points for every dollar spent that will unlock sweet rewards as the status levels increase, including free donuts and coffee. As a signup perk, customers receive a free donut after first purchase and on their birthday, in addition to other surprises throughout the year.

“We are thrilled to announce the official launch of Duck Donuts Rewards, giving us the opportunity to further engage and reward our loyal guests with our point-based system,” said Russ DiGilio, Duck Donuts founder and CEO. “Duck Donuts Rewards provides a mobile-friendly user experience and convenient way to enjoy our warm, delicious and made-to-order donuts. Having the ability to order donuts and earn rewards in the same app truly streamlines the checkout experience for our customers.”

The following rewards are unlocked at each status level:

  • Welcome: Free customized donut after first purchase
  • Fantasduck: Earn 300 points and choose between a free donut or medium coffee
  • Incrediduck: Earn 600 points and enjoy two free donuts and a medium coffee
  • Magnifiduck: Earn 1,200 points to earn a free half dozen
  • Stupenduck: Earn 2,250 points to receive a free dozen donuts

“Our goal is to increase customer frequency, drive consumer behaviors and continue to grow brand awareness,” said April Hoelscher, Duck Donuts director of marketing. “We anticipate receiving strong consumer-driven data that will give us a better insight into our target audiences, allowing us to best meet the needs of our loyal guests.”

Available for IOS and Android users, fans can download the Duck Donuts Rewards app for free from the Apple Store and Google Play. For more information on the loyalty program, visit

Duck Donuts opened its first locations in 2007 in the beach resort towns of Duck and Kitty Hawk, North Carolina. His intention? To solve a family vacation problem: “Our family wanted a place to buy warm, delicious, made-to-order donuts, and when we couldn’t find one, we decided to start our own.”

By 2011, Duck Donuts had expanded to four Outer Banks locations and the donut business was so successful that Founder Russ DiGilio was continuously approached about franchise opportunities by fans who begged for a Duck Donuts in their community. The first franchise opened in Williamsburg, Virginia, in 2013, and there are now 90 open franchise locations and more than 145 additional contracts in 26 states and four countries.